Taking on new website projects for November Free website review Website cost calculator
Smart Web Result Estimate costEstimate Start a project
Web Design & Marketing Agency in Ghent

Web design and marketing that grows Ghent businesses.

Ghent has about 335 higher-education students for every 1,000 residents, more than three times the ratio in greater Antwerp, so many of your customers are young, quick to compare and reading in Dutch or English. We build Ghent websites and run the SEO and ads that fill them, at fixed prices in euros with written replies within one working day.

Get a free quote See prices
Websites from €350 Online stores from €700 Reply within one working day

What does your Ghent business need?

Answer four quick questions. Get a plan, a fixed price and a launch date.

About 90 secondsReply within one working day
Sound familiar?

Four reasons Belgian websites lose customers.

Each one is common, measurable and fixable. Here is what goes wrong, and exactly what we do about it.

01The problem

Half your visitors arrive on a phone

Belgian browsing is now split almost evenly between phones and desktops, and the phone half decides fastest. A slow page, a language switcher that drops people back on the home page, or a form that fights the keyboard sends them straight back to the search results.

49.63% of web page views in Belgium came from mobile phones in September 2026, against 47.87% from desktops Source: StatCounter Global Stats
How we fix it

Quick on a phone, in every language

  • Phone layouts designed first, then widened for desktop
  • A language switcher that keeps visitors on the same page in Dutch, French or English
  • Core Web Vitals targets in the contract, tested on each language version

Web designWebsite redesign

02The problem

Customers search in Dutch or French and find a rival

A buyer in Antwerp searches in Dutch, one in Liège in French, and many people in Brussels in English. If only one language version of your site is built to rank, two of those three buyers may never see you.

87.88% of searches in Belgium ran on Google in September 2026, with Bing on 8.61% Source: StatCounter Global Stats
How we fix it

Get found in each language you sell in

  • Separate URLs and hreflang tags, so Google shows each reader the right language
  • Keyword research done natively in Dutch and French, not translated from English
  • Google Business Profile, local SEO and Google Ads set up language by language

SEOLocal SEOGoogle Ads

03The problem

Every competitor has a website. Few of them convert.

Almost nine in ten Belgian firms with ten or more staff already run a site, so simply being online sets you apart from nobody. What wins the enquiry is a clear price logic, proof written in the reader's own language and a reply that lands before a rival's does.

89.0% of Belgian enterprises with ten or more staff had a website in 2025, against 79.0% across the EU Source: Eurostat, ICT usage in enterprises (isoc_ciweb), 2025
How we fix it

Turn more of your visitors into enquiries

  • Pages that settle price, process and proof before the buyer has to ask
  • Forms, error messages and confirmation emails in the visitor's language
  • Instant lead alerts, so no enquiry sits unanswered overnight

Conversion optimisationEmail & automation

04The problem

Belgian accessibility and cookie rules now reach small sites

Belgium's accessibility law has covered e-commerce since 28 June 2025, and it excludes micro-enterprises only until 28 June 2030. The data protection authority's cookie checklist also rules out an 'accept all' button unless a 'refuse all' button sits on the same layer.

2030 the year Belgium's temporary exclusion of micro-enterprises from its accessibility law for e-commerce and banking services ends, on 28 June Source: Law of 5 November 2023, article 40, Moniteur belge
How we fix it

Compliance built into every language version

  • Every language version tested to WCAG 2.2 AA with keyboard and screen reader
  • Cookie banners with refuse as easy as accept, and nothing loaded before a choice
  • An accessibility statement and privacy notice in each language the site uses

The Belgian rules we build for

The Ghent market

A student city with a working port.

Ghent has 273,665 residents and 90,414 students in higher education, about 335 for every 1,000 people, against roughly 101 in greater Antwerp. Around the city, East Flanders counts 119,325 business locations. Cafés, landlords, shops and training providers here sell to a large, young audience that compares options on a phone before it chooses.

We build Ghent sites in Dutch first, with English pages wherever you sell to international students, researchers or visitors. Pages load fast on mid-range phones, menus and price lists stay easy to update, and local SEO covers the neighbourhoods you actually serve, from the Binnenstad to Gentbrugge and Drongen.

273,665residents of the city of Ghent on 1 January 2026, Belgium's second-largest municipalitySource: FPS Interior (IBZ), population by municipality at 1 January 2026
90,414students in higher education in Ghent in 2024Source: Eurostat, Urban Audit, education (urb_ceduc), 2024
334.7higher-education students per 1,000 residents in Ghent, against 100.9 in greater Antwerp (2024)Source: Eurostat, Urban Audit, education (urb_ceduc), 2024
119,325business locations in East Flanders in industry, construction and market services (2024)Source: Eurostat, structural business statistics by region (sbs_r_nuts2021), 2024
Areas we serve
  • Binnenstad
  • Sint-Pieters and the station quarter
  • Gentbrugge
  • Ledeberg
  • Sint-Amandsberg
  • Mariakerke
  • Wondelgem
  • Drongen
Also in Belgium
Clear pricing

Honest prices in euros.

Typical starting prices. Use the calculator below for an exact estimate in 60 seconds, then we confirm a fixed quote in writing.

Starter website 1 to 5 pages, refined design from€350one-off
Business website 6 to 15 pages, bespoke design from€600one-off
Online store Up to 50 products, Shopify or WooCommerce from€700one-off
Website redesign 6 to 15 pages, rankings protected from€600one-off
Landing page One campaign page for Google or Meta ads from€210one-off
Care plan Security, updates, backups and small edits from€20a month

SEO, ads and other marketing run as monthly programs, priced after a free review of your site. Prices exclude any sales tax that applies.

Estimate in 60 seconds

Work out your price in 60 seconds.

Answer eight quick questions and see a price range in EUR straight away. No email needed to see it. When it looks right, we turn it into a fixed quote.

01What are we building?
02How many pages?
03How bespoke should the design be?
04Who writes the words?
05What should it do?Choose any. Accessibility, speed, tracking and SEO foundations come as standard.
06How many languages?
07How soon do you need it?
08After launch?
How it works

From first message to launch in four steps.

  1. 1

    Tell us what you need

    Answer four quick questions or use the calculator above. It takes about 90 seconds.

  2. 2

    Get a fixed quote

    A strategist replies within one working day with a plan, a fixed price in euros and a launch date.

  3. 3

    We design and build

    You review progress on a staging link every week and approve each stage before we move on.

  4. 4

    Launch and grow

    We go live with tracking in place, then report the enquiries your site brings in every month.

Start with step one

Why choose us

Why Ghent businesses choose Smart Web Result.

Fixed prices in euros

One price agreed before work starts. If we underestimate, that is our cost, not yours.

Answers in writing, fast

Every question gets a written reply within one working day, and your project board is open whenever you want to check progress.

A launch date in writing

You get a dated plan in week one, and the launch date goes into the contract.

You own everything

Domain, hosting, code, designs and analytics are registered to you. No lock-in, no hostage fees.

Fast and accessible by default

Every site is built to Google's Core Web Vitals and tested to WCAG 2.2 AA before launch.

Results you can see

Every call, form and booking is tracked, and you get a plain-English report each month.

Compliance, built in

The Belgian rules we build for.

Law of 5 November 2023 on accessibility

Every language version designed and tested to WCAG 2.2 AA with keyboard and screen reader before launch, with an accessibility statement in each language.

Source: Law of 5 November 2023, Moniteur belge 28 November 2023

Micro-enterprises: excluded until 2030

If you are excluded today, we still build to WCAG 2.2 AA, so neither growth nor the 2030 date forces a rebuild.

Source: Law of 5 November 2023, articles 40 and VIII.59

The GBA's cookie checklist

Accept and refuse given equal weight on the first layer, nothing pre-ticked, no tags fired before a choice, and Google Consent Mode v2 connected.

Source: Gegevensbeschermingsautoriteit / APD, cookie checklist (2023)

Consent you can prove and withdraw

A visible cookie-settings link on every page, consent choices logged, and every change to the cookie policy dated and versioned.

Source: Gegevensbeschermingsautoriteit / APD, cookie checklist (2023)

Four language regions

We map where your customers are, then decide page by page which need Dutch, French, German or English before we quote.

Source: Belgian Constitution, article 4
Who we work with

Built for your kind of business.

Education, housing, hospitality and retail serve Ghent's large student population, while the port area and manufacturing employ much of the wider region. Your sector is likely among the groups below.

Home services & trades
  • Plumbers and heating engineers
  • Electricians
  • Roofers
  • Gardeners and landscapers
  • Cleaning companies
  • Window cleaners
  • Removal firms
  • Locksmiths
  • Pest control

Construction & remodelling
  • General contractors (aannemers, entrepreneurs)
  • Renovation specialists
  • Kitchen and bathroom fitters
  • Heat pump and solar installers
  • Insulation companies
  • Painters and plasterers
  • Tilers and floor layers
  • Design-and-build firms

Health & medical
  • GP practices
  • Dentists
  • Physiotherapists (kinesitherapeuten, kinésithérapeutes)
  • Psychologists
  • Speech therapists
  • Opticians
  • Pharmacies
  • Veterinary clinics
  • Home nursing

Professional services
  • Lawyers (advocaten, avocats)
  • Accountants and tax advisers
  • Notaries
  • Company auditors (bedrijfsrevisoren, réviseurs d'entreprises)
  • Management consultants
  • Public affairs firms
  • Recruitment and interim agencies
  • Translation agencies
  • Architects

Finance & insurance
  • Insurance brokers
  • Independent bank agents
  • Financial planners
  • Credit intermediaries
  • Wealth managers
  • Payment and fintech firms

Real estate & property
  • Estate agents (vastgoedmakelaars, agents immobiliers)
  • Property managers (syndics)
  • Project developers
  • Student housing
  • Holiday lets on the coast and in the Ardennes
  • Surveyors and valuers

Restaurants & hospitality
  • Restaurants and brasseries
  • Cafés and bars
  • Bakeries and chocolatiers
  • Hotels and B&Bs
  • Event venues
  • Caterers
  • Breweries and taprooms

Retail & e-commerce
  • Shopify stores
  • WooCommerce stores
  • Fashion boutiques
  • Furniture and interiors
  • Bike shops
  • Food and drink
  • Direct-to-consumer brands

Beauty, wellness & fitness
  • Hair salons and barbers
  • Beauty salons
  • Nail and lash studios
  • Gyms and fitness studios
  • Yoga and Pilates
  • Personal trainers
  • Wellness centres and saunas

Automotive
  • Garages
  • Car dealers
  • Body shops
  • Tyre centres
  • Car wash and detailing
  • Driving schools
  • EV charger installers

Education & non-profits
  • Private and international schools
  • Tutoring
  • Language schools
  • Training centres
  • Childcare (kinderopvang, crèches)
  • Non-profits (vzw, asbl)
  • Associations and federations

Technology & B2B
  • SaaS and software
  • IT services
  • Logistics and freight forwarding
  • Manufacturing
  • Wholesale and distribution
  • Chemicals and life sciences suppliers
  • Engineering firms
Straight answers

Questions Ghent businesses ask.

How much does a website cost in Ghent?

A site of up to five pages starts at €350, an online store at €700, and most bespoke 6 to 15 page sites come to €600 to €800. LUNIDEV's February 2026 guide puts Belgian freelancers at €30 to €80 an hour and a simple business-card site at €500 to €1,500. Our quote is a single fixed figure in euros, confirmed in writing.

Do I need English pages to reach students in Ghent?

Often. Ghent has more than 90,000 students in higher education, and part of that audience reads English more easily than Dutch. We keep Dutch as the main version and add English where it brings enquiries, so you are not paying to translate pages nobody reads.

Can you build a site for student rooms (koten)?

Yes. We build listing pages with photos, prices, availability dates and house rules, an enquiry form that asks the questions you need answered, and simple editing so you can mark rooms as let. Pages are written in Dutch and English and load quickly on a phone.

Can you help a Ghent supplier win work in the port area?

Yes. Industrial buyers compare suppliers on capability, certification and lead time. We build pages around those checks, publish data sheets as fast web pages rather than heavy files, and add a quote form that captures volume and deadline.

How can a Ghent café or shop stand out on Google?

Start with Google Maps. We align your Google Business Profile with your site, keep opening hours and menus current, ask happy customers for reviews and answer them, and target searches for your street or neighbourhood, from the Binnenstad to Sint-Amandsberg.

Free quote

Get your free quote. Reply within one working day.

Four quick steps, about ninety seconds. Prices in euros. A strategist replies within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.

We use your details only to reply to this enquiry. Read our Privacy Policy.

No spam, no sharing Reply within one working day Fixed quote, no obligation

Cookie preferences

Choose which cookies we may use. You can change this any time from "Cookie settings" at the foot of every page.

Strictly necessaryAlways on

Keep the site secure, protect the enquiry form from spam and remember this choice.

Count visits and show which pages are useful (Google Analytics).

Measure our advertising and show relevant ads elsewhere (Google Ads, LinkedIn, Meta).