Paid search that pays for itself.
Google's bidding is now largely automated, which means it optimizes for whatever you tell it counts as a result. We feed it the right signal, the real leads and sales from your CRM, then build and manage the campaigns, landing pages and tests around it.
Platforms: Google Ads, Microsoft Advertising, Google Tag Manager, Your CRM
Automation is only as smart as your data.
Search clicks got slightly more expensive again in 2026. What separates profitable accounts is what the bidding is told to chase.
Right for you if this sounds familiar.
- Service businesses that win work from people actively searching
- Accounts spending well but unable to say which leads became customers
- Advertisers moving to Performance Max or AI Max and unsure what changed
Everything it takes to move the number.
Scoped in the proposal and priced before we start. You see every change we make, and why.
Conversion tracking and CRM import
Enhanced conversions and offline conversion import, so Google learns which clicks became customers, not just form fills.
Consent-ready measurement
Consent mode v2 for visitors in the UK, EEA and Switzerland, which Google requires before its tags can be used for personalized ads and remarketing.
Campaign structure
Search, Performance Max, Demand Gen and AI Max set up around buyer intent, with negative keywords and exclusions where Google allows them.
Microsoft Ads
Your best campaigns brought to Microsoft Advertising, reaching Bing, Yahoo and DuckDuckGo searchers and eligible Copilot placements.
Ads and landing pages
Ad copy and landing pages written together, because Google counts landing page experience in its quality assessment.
Weekly optimization
Search terms, negatives, bids, budgets and creative reviewed weekly, with every change written in a shared log.
How paid search runs: track, build, learn, optimize.
Automated bidding chases whatever you measure, so measurement comes before bids.
Audit and tracking
Account audit, conversion tracking checked, consent mode set up and your CRM connected.
You getA tracking plan and a list of what is wasting spend today.
Build
Campaigns, keywords, audiences, ads and landing pages built around each buyer intent.
You getCampaigns reviewed with you before they go live.
Launch and learn
A careful launch, daily checks while bidding learns, and early search-term cleanup.
You getA first read on cost per lead and lead quality.
Optimize and report
Weekly changes, monthly tests, and a report on qualified leads and revenue.
You getA shared change log and a monthly report.
What we will never promise you.
Plenty of agencies sell certainty they cannot deliver. Here is what the evidence says, and what we will not claim.
Guaranteed cost per lead or ROAS
Benchmarks are averages across thousands of accounts: search ads averaged $131.63 per lead in legal services and $26.84 in arts and entertainment. Your market sets the price.
Source: WordStream by LocaliQ, 2026 benchmarksPerformance Max runs itself
Google added negative keywords, search term reports and channel reporting to Performance Max because advertisers need to oversee it.
Source: Google Ads Help, Performance Max controlsKeeping your ads out of AI Overviews
Google says advertisers cannot opt out of, or directly target, ad placements in AI Overviews. We plan for them rather than promise control nobody has.
Source: Google Ads Help, ads and AI OverviewsQuestions about Google Ads.
How much should we spend on Google Ads?
Enough to get meaningful data in your market. Search clicks averaged $5.42 across industries in the 2026 WordStream by LocaliQ benchmarks, but legal clicks averaged $9.87, so a budget that works for one business tells another very little. We model a starting budget from your cost per lead and close rate in the proposal.
How do you charge for management?
Published guides disagree: one 2025 source puts percentage-of-spend fees at 10 to 20%, another at 5 to 15%, and both describe flat fees too. We set out our fee and exactly what it covers in the proposal, before you commit.
Do you run Microsoft Ads too?
Yes. Microsoft's search network reached 186 million monthly desktop users in the US and 43 million in the UK in December 2025, across Bing and partner engines. Campaigns can be imported from Google Ads and then refined for Microsoft's audience.
What is AI Max for Search?
A set of Google features added to Search campaigns: broader query matching, ad text tailored automatically, and final URL expansion, which can send clicks to other pages on your site. It left beta in May 2026, and from September 2026 campaigns using the broad match campaign setting are upgraded to it automatically. It needs good conversion data to work well.
Who owns the ad account?
You do. The account, the data and the billing stay in your name, and we work inside it as your manager.
Tell us about your Google Ads project.
Four quick steps, about ninety seconds. You will hear back from a senior strategist, not a sales script, within one working day.
- 01We read your brief properlyA strategist checks your site, market and competitors before replying.
- 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
- 03A written proposalScope, fixed price and launch date. No obligation, no pressure.