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Web Design & Marketing Agency in Germany

Web design and marketing that grows German businesses.

We build fast, modern websites for businesses across Germany, in English, German or both, and run the SEO and ads that bring them buyers, so more of the right people find you, trust you and get in touch. Every site is built for German law, from the Impressum to the BFSG accessibility rules, with fixed prices in euros, written replies within one working day, and everything registered to you.

Get a free quote See prices
Websites from €350 Online stores from €750 Reply within one working day

What does your German business need?

Answer four quick questions. Get a plan, a fixed price and a launch date.

About 90 secondsReply within one working day
Sound familiar?

Four reasons German websites lose customers.

Each one is common, measurable and fixable. Here is what goes wrong, and exactly what we do about it.

01The problem

Your website loses buyers on their phones

Plenty of buyers meet your business on a small screen first. A slow, cramped page sends them back to the results, and the next firm on the list gets the enquiry.

48% of websites had good Core Web Vitals on mobile in the HTTP Archive's July 2025 data, so more than half did not Source: HTTP Archive Web Almanac 2025
How we fix it

A fast website designed for the phone first

  • Mobile layouts designed before desktop, not squeezed down afterwards
  • Core Web Vitals targets written into the contract and tested before launch
  • One clear next step on every page: enquire, book or request a quote

Web designWebsite redesign

02The problem

Buyers search, and a competitor shows up instead

German buyers compare suppliers on Google before they make contact. If you are missing from the first page, the map results or AI answers, they never reach your site, however good your work is.

87.84% of searches in Germany ran on Google in September 2026, across all devices Source: StatCounter Global Stats
How we fix it

Get found on Google, Maps and AI search

  • SEO for the terms your buyers actually type, in English and German
  • A complete Google Business Profile and local SEO for each city you serve
  • Google Ads that appear at the moment of search, judged on real enquiries

SEOLocal SEOGoogle Ads

03The problem

Visitors read, then leave without enquiring

Traffic alone pays no invoices. A vague page, a long form or a reply that takes days lets a ready buyer drift to the next supplier.

7x more likely to qualify an online lead when firms responded within an hour, in a Harvard Business Review study of US companies Source: Harvard Business Review, 2011
How we fix it

Turn more visitors into enquiries

  • Pages that answer the questions buyers ask before they commit
  • Short forms that qualify leads without putting people off
  • Instant confirmation emails and lead alerts, so no enquiry sits unanswered

Conversion optimisationEmail & automation

04The problem

One missing legal detail can cost you

German website rules are enforced by regulators and by competitors' lawyers through Abmahnung warning letters. An outdated Impressum, a pushy cookie banner or an inaccessible shop can each set one off.

€100,000 maximum fine under the BFSG, the accessibility law that has covered online shops and other consumer services since 28 June 2025 Source: BFSG §37, gesetze-im-internet.de
How we fix it

German law built in, at no extra cost

  • Tested to WCAG 2.2 AA for the BFSG, with an accessibility statement ready for your review
  • Impressum and privacy pages that cite §5 DDG and current law, confirmed by you or your adviser
  • A §25 TDDDG consent banner where rejecting is as easy as accepting

The German rules we build for

Clear pricing

Honest prices in euros.

Typical starting prices. Use the calculator below for an exact estimate in 60 seconds, then we confirm a fixed quote in writing.

Starter website 1 to 5 pages, refined design from€350one-off
Business website 6 to 15 pages, bespoke design from€650one-off
Online store Up to 50 products, Shopify or WooCommerce from€750one-off
Website redesign 6 to 15 pages, rankings protected from€650one-off
Landing page One campaign page for Google or Meta ads from€225one-off
Care plan Security, updates, backups and small edits from€25a month

SEO, ads and other marketing run as monthly programs, priced after a free review of your site. Prices exclude any sales tax that applies.

Estimate in 60 seconds

Work out your price in 60 seconds.

Answer eight quick questions and see a price range in EUR straight away. No email needed to see it. When it looks right, we turn it into a fixed quote.

01What are we building?
02How many pages?
03How bespoke should the design be?
04Who writes the words?
05What should it do?Choose any. Accessibility, speed, tracking and SEO foundations come as standard.
06How many languages?
07How soon do you need it?
08After launch?
How it works

From first message to launch in four steps.

  1. 1

    Tell us what you need

    Answer four quick questions or use the calculator above. It takes about 90 seconds.

  2. 2

    Get a fixed quote

    A strategist replies within one working day with a plan, a fixed price in euros and a launch date.

  3. 3

    We design and build

    You review progress on a staging link every week and approve each stage before we move on.

  4. 4

    Launch and grow

    We go live with tracking in place, then report the enquiries your site brings in every month.

Start with step one

Why choose us

Why German businesses choose Smart Web Result.

Fixed prices in euros

One price agreed before work starts. If we underestimate, that is our cost, not yours.

Answers in writing, fast

Every question gets a written reply within one working day, and your project board is open whenever you want to check progress.

A launch date in writing

You get a dated plan in week one, and the launch date goes into the contract.

You own everything

Domain, hosting, code, designs and analytics are registered to you. No lock-in, no hostage fees.

Fast and accessible by default

Every site is built to Google's Core Web Vitals and tested to WCAG 2.2 AA before launch.

Results you can see

Every call, form and booking is tracked, and you get a plain-English report each month.

Compliance, built in

The German rules we build for.

BFSG accessibility duties

Sites designed and tested to WCAG 2.2 AA, an accessibility statement prepared for your review, and an honest check of whether the micro-enterprise exemption applies to you.

Source: BFSG §2, gesetze-im-internet.de

Abmahnung warning letters

Before launch we check the site against every rule on this page: Impressum, privacy policy, cookie consent, price display and accessibility.

Source: Händlerbund, BFSG warning letters 2025

Impressum under §5 DDG

An Impressum one click from every page, citing the DDG, with the details confirmed by you or your adviser before launch.

Source: IHK Nürnberg, Impressumspflicht

Cookie consent under §25 TDDDG

A consent banner where rejecting is as easy as accepting, tags held back until consent, Google Consent Mode v2 connected, and every legal reference updated to the DDG and TDDDG.

Source: IT-Recht Kanzlei, TMG and TTDSG repealed

Total prices under PAngV §3

Consumer prices shown in full with VAT, B2B pages clearly labelled as net, and checkout totals that match the product page.

Source: PAngV §3, gesetze-im-internet.de
Who we work with

Built for your kind of business.

From Handwerk firms and dental practices to tax advisers, Mittelstand manufacturers and online shops. If your buyers research online before they get in touch, your website has to persuade them first.

Home services & trades
  • Plumbing and heating
  • Electricians
  • Roofers
  • Chimney sweeps
  • Gardening and landscaping
  • Pest control
  • Building cleaning
  • Windows and doors
  • Removals
  • Handyman services

Construction & remodelling
  • General contractors
  • Prefab and timber-frame houses
  • Renovation and refurbishment
  • Kitchen and bathroom fitters
  • Painters and decorators
  • Flooring and tiling
  • Solar and heat pump installers
  • Carpenters and joiners

Health & medical
  • Dental practices
  • GP and specialist practices
  • Physiotherapy
  • Pharmacies
  • Psychotherapy
  • Opticians and hearing care
  • Veterinary practices
  • Home care services

Professional services
  • Law firms
  • Tax advisers (Steuerberater)
  • Auditors
  • Notaries
  • Management consultancies
  • Engineering consultancies
  • Architects
  • Recruitment and staffing

Finance & insurance
  • Independent financial advisers
  • Insurance brokers
  • Insurance agencies
  • Mortgage brokers
  • Asset managers
  • Fintech

Real estate & property
  • Estate agents (Makler)
  • Property management (Hausverwaltung)
  • Commercial property
  • Property developers
  • Surveyors and valuers
  • Serviced apartments

Restaurants & hospitality
  • Restaurants
  • Cafés and bakeries
  • Bars and breweries
  • Hotels and guesthouses
  • Event venues
  • Catering

Retail & e-commerce
  • Shopify stores
  • WooCommerce stores
  • Direct-to-consumer brands
  • Specialist retailers
  • Furniture and interiors
  • Food and drink

Beauty, wellness & fitness
  • Hair salons and barbers
  • Beauty and cosmetic studios
  • Nail and lash studios
  • Gyms and fitness studios
  • Yoga and Pilates
  • Personal trainers
  • Massage and wellness

Automotive
  • Car repair workshops
  • Car dealerships
  • Bodywork and paint
  • Car valeting
  • Tyre services
  • Towing and breakdown
  • Driving schools

Education & non-profits
  • Private and international schools
  • Tutoring
  • Language schools
  • Training providers
  • Childcare (Kitas)
  • Charities and associations (Vereine)
  • Foundations

Technology & B2B
  • SaaS and software
  • IT service providers
  • Mittelstand manufacturers
  • Mechanical engineering
  • Automotive suppliers
  • Wholesale and distribution
  • Logistics and freight forwarding
Straight answers

Questions German businesses ask.

How much does a website cost in Germany?

With us, a website of up to five pages starts at €350, an online store at €750, and a bespoke site of 6 to 15 pages usually lands between €650 and €850. For comparison, Kopf & Stift's published pricing puts a typical five-to-seven-page company website at about €3,000 to €4,500. The calculator prices your exact scope, and we confirm one fixed price in euros, in writing.

What is included in the price?

Every site comes with mobile-first design, testing to WCAG 2.2 AA for the BFSG, Impressum and privacy pages set up for §5 DDG and the GDPR, a §25 TDDDG consent banner with Google Consent Mode v2, Core Web Vitals targets in the contract, GA4 and conversion tracking, on-page SEO foundations, and full ownership of your domain, code and content. Copywriting, extra language versions and features such as online booking are priced in the calculator.

Does the BFSG apply to our website?

It depends on what you offer and how large you are. Since 28 June 2025 the BFSG has covered many consumer-facing digital services, including online shops. Micro-enterprises providing services, with fewer than ten staff and turnover or balance sheet of €2 million or less, are exempt. Fines reach €100,000. We build every site to WCAG 2.2 AA regardless, so growing past the exemption never forces a rebuild.

What is an Abmahnung, and how do we avoid one?

An Abmahnung is a formal warning letter from a competitor, an association or their lawyer, usually demanding that you sign a cease-and-desist declaration and pay their costs. Every rule on this page can be the basis for one, and since August 2025 accessibility has been among them. We check each rule before launch and update your legal references when the law changes.

Do we need an Impressum if the site is in English?

Yes. The duty under §5 DDG follows the business, not the language of the page. On an English site we usually label the link 'Impressum (Legal notice)' so German and international visitors both find it, keep it one click from every page, and make sure it no longer cites the repealed TMG.

Should our website be in English, German or both?

If your buyers are international, English first is often right: Germany ranks fourth of 123 countries in the EF English Proficiency Index, and the cities we cover score from 618 in Nuremberg to 649 in Cologne. If you also sell to German consumers or public bodies, add German. We build bilingual sites with separate URLs and hreflang tags, so Google shows each visitor the right version.

Free quote

Get your free quote. Reply within one working day.

Four quick steps, about ninety seconds. Prices in euros. A strategist replies within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.

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