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Reviews & reputation

Earn the reviews that win the next customer.

Buyers check reviews before they call, and they look at how recent they are and how you reply. We build a simple routine that asks every customer for a review, replies to every one, and stays inside Google's rules and consumer law.

Every customer asked, the same way No fake, bought or gated reviews Ratings and replies reported monthly
Measured onReported monthly
New reviews per month01
Average rating and recency02
Response rate and time03
Inquiries from review platforms04

Platforms: Google Business Profile, Trustpilot, Facebook, Apple Maps, Industry review sites

Why it matters now

Ratings filter you in or out.

For many buyers, a rating below four stars ends the search before it starts.

68%of US consumers will only use a business rated 4 stars or higher, up from 55% a year earlierSource: BrightLocal Local Consumer Review Survey 2026
80%are more likely to use a business that responds to all its reviews, but half are put off by generic, templated repliesSource: BrightLocal Local Consumer Review Survey 2026
6review sites used by the average consumer, while Google's share as a review source fell from 83% to 71% in a yearSource: BrightLocal Local Consumer Review Survey 2026
Who it is for

Right for you if this sounds familiar.

  • Local and service businesses with happy customers and too few reviews
  • Firms whose rating is held down by a few old complaints
  • Multi-location businesses with uneven ratings across branches
What you get

Everything it takes to move the number.

Scoped in the proposal and priced before we start. You approve the request messages and the reply style.

01

Review request routine

A simple ask by email, SMS or QR code, sent to every customer at the right moment and built into the systems you already use.

02

Reply writing

Specific, human replies to every review, positive or negative, within an agreed time.

03

Monitoring

Google, Facebook, Apple Maps, Trustpilot and industry sites watched in one place, with alerts for anything that needs attention.

04

Policy and legal checks

Your process checked against Google's review policy, the US FTC rule and the UK DMCC Act, so nothing you do puts your profile at risk.

05

Reviews on your website

Genuine reviews shown with their source, so visitors see proof where they make decisions.

06

Feedback to the business

Themes from reviews reported monthly, so you can fix what customers keep mentioning.

How it runs

How reputation work runs: ask, reply, report.

A routine, not a campaign: every customer asked, every review answered, every month reported.

Week 1

Audit

Ratings, recency and replies across every platform, plus how you ask for reviews today.

You getA baseline and a list of quick fixes.

Weeks 2 to 3

Set up

Request messages, timing and triggers built into your CRM, booking or store system.

You getA routine that asks every customer automatically.

Every week

Reply and monitor

Every new review answered, and anything that breaks platform rules reported.

You getA profile that looks cared for.

Every month

Report

Volume, rating, recency, response time and the themes customers mention.

You getA one-page reputation report.

Straight talk

What we will never promise you.

Plenty of agencies sell certainty they cannot deliver. Here is what the evidence says, and what we will not claim.

Ask only happy customers

Google's policy forbids selectively asking for positive reviews, often called review gating. We ask every customer the same way.

Source: Google Maps user-generated content policy

Rewards for five-star reviews

Google bans rewards for reviews, the US FTC rule in force since October 2024 bans incentives tied to positive sentiment, and the UK has banned fake and concealed incentivized reviews since April 2025.

Source: US FTC, final rule on fake reviews, Aug 2024

Ignoring reviews is the safe option

In BrightLocal's 2026 survey, 42% of consumers said they were unlikely to use a business that never replies to reviews.

Source: BrightLocal Local Consumer Review Survey 2026
Straight answers

Questions about reviews.

Can we offer a discount for a review?

Not for Google reviews: its policy bans offering money, discounts or free goods for them. Elsewhere the rules vary. The US FTC rule allows some incentives if they are not tied to a positive review, and the UK bans incentivized reviews that are not made clear. The simplest safe route is to ask everyone and reward no one.

How should we reply to a negative review?

Quickly, specifically and calmly: thank them, address the issue without sharing private details, and offer to continue the conversation directly. Half of consumers in BrightLocal's 2026 survey said generic or templated replies put them off.

Do reviews help us rank on Google?

Google says more reviews and positive ratings can help local ranking, as part of what it calls prominence. They also do most of the persuading once a buyer sees your listing.

Which platforms should we focus on?

Google first for most local businesses, then the sites your buyers actually use: Facebook, Apple Maps, Trustpilot or an industry directory. BrightLocal found the average consumer uses six review sites.

Start a project

Tell us about your reviews project.

Four quick steps, about ninety seconds. You will hear back from a senior strategist, not a sales script, within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.
No spam, no sharing Reply within one working day Fixed quote, no obligation

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