Social ads that find buyers, not form-fillers.
Social platforms can fill a CRM with cheap leads that never answer the phone. We set up Meta and LinkedIn campaigns to learn from your qualified leads and customers, pair them with creative people stop for, and judge them on pipeline, not cost per form.
Platforms: Meta Ads (Facebook, Instagram), LinkedIn Ads, Meta Conversions API, Your CRM
Cheap leads are easy. Good ones need data.
The platforms now automate most targeting. What they optimize toward is the decision that matters.
Right for you if this sounds familiar.
- B2B firms selling to specific job titles and industries (LinkedIn)
- Consumer and local service brands with a visual product or offer (Meta)
- Advertisers with plenty of leads and too few customers
Everything it takes to move the number.
Scoped in the proposal and priced before we start. You approve the creative, and see every change we make.
Conversions API and CRM link
Server-side events alongside the Pixel, as Meta recommends, with CRM stages fed back so campaigns learn which leads became customers.
Audience strategy
Customer lists, lookalikes and Advantage+ audiences on Meta; job title, company and seniority targeting on LinkedIn, within each platform's data and consent rules.
Creative that stops the scroll
Short videos, carousels and documents built around buyer problems, with new variations tested every month.
Lead forms that qualify
Instant forms and LinkedIn Lead Gen Forms kept short, with a qualifying question, plus website forms for higher-intent offers.
Fast lead follow-up
Leads routed to your CRM or inbox in real time, because how quickly you respond decides how many qualify.
Reporting on pipeline
Cost per qualified lead, meetings and revenue by campaign, not just cost per form.
How paid social runs: set up, create, learn, scale.
Clean data first, then creative, then budget moved to whatever produces customers.
Audit and setup
Pixel, Conversions API, consent and CRM connection checked, plus a review of past campaigns.
You getClean data the platforms can learn from.
Offer and creative
The offer, audiences and first creative set, built around problems your buyers recognize.
You getCampaigns and creative approved by you.
Launch and learn
Launch, early creative tests and lead quality checks with your sales team.
You getA first read on cost per qualified lead.
Scale and report
New creative, budget moved to what produces customers, and a monthly pipeline report.
You getA report on leads, meetings and revenue.
What we will never promise you.
Plenty of agencies sell certainty they cannot deliver. Here is what the evidence says, and what we will not claim.
Advantage+ guarantees cheaper results
Meta publishes average improvements from its own tests and states plainly that results are not guaranteed.
Source: Meta for Business, Advantage+ sales campaignsThe Pixel alone is enough
Meta recommends sending events from your server through the Conversions API as well as the Pixel, because the browser misses some events.
Source: Meta Business Help CenterThe cheapest lead is the best lead
Meta itself separates leads from quality leads in its testing. We optimize for the ones your sales team would call qualified.
Source: Meta for Business, Advantage+ leadsQuestions about paid social.
Meta or LinkedIn?
LinkedIn when you sell to specific job titles, industries or company sizes; Meta when your buyers are consumers or local customers, or your offer is visual. Many B2B firms use both: LinkedIn to reach decision makers, and Meta to stay in front of people who have already visited the site.
Why are our Facebook leads poor quality?
Often because the campaign is optimizing for any form submission. Meta's own tests found that feeding CRM results back through the Conversions API cut cost per quality lead by 15% on average. A qualifying question and fast follow-up help too.
Do LinkedIn Lead Gen Forms work?
They pre-fill a member's details from their profile, which makes them quick to complete, and LinkedIn advises keeping them to three or four fields. We check lead quality against your CRM before scaling them, because an easy form can also mean a less committed lead.
What about YouTube and TikTok?
We recommend them when your buyers are there and you can supply video. YouTube can be reached through Google's Demand Gen campaigns, which run across YouTube, Shorts, Discover and Gmail from one campaign.
Tell us about your paid social project.
Four quick steps, about ninety seconds. You will hear back from a senior strategist, not a sales script, within one working day.
- 01We read your brief properlyA strategist checks your site, market and competitors before replying.
- 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
- 03A written proposalScope, fixed price and launch date. No obligation, no pressure.