Five stages. No surprises.
Every website project runs the same way, from a one-page result brief in week one to a monthly report that proves what the site earns. Ongoing marketing follows its own four-step rhythm. Either way, you always know what happens next and what you will have in your hands.
What happens, and what you get.
Diagnose
We study your buyers, competitors, analytics and the search terms that bring money in. Then we agree the numbers the site will be judged on.
You getA one-page result brief, a fixed quote and a dated plan.
Design
Wireframes first, then a bespoke visual design. We design the page that matters most to revenue first, because that is where assumptions hide.
You getA clickable prototype of your key pages, approved before build.
Build
Hand-coded or on the platform that suits you, built against a speed budget and WCAG 2.2 AA from the first line, with weekly progress links.
You getA staging site you can click through every week.
Launch
Redirects mapped, tracking verified, Core Web Vitals and accessibility tested, search consoles connected. Then we go live, with every check signed off.
You getThe live site, a launch report and a recorded handover.
Prove
We report the numbers agreed in week one: inquiries, sales, rankings and AI search citations. Then we test changes that move them.
You getA plain-English results report and the next three improvements.
Ongoing marketing: one rhythm, every channel.
SEO, AI search, paid media, email, conversion and reviews run as monthly programs rather than projects. Each follows the same four steps, and each service page sets out its own detail.
Audit and baseline
We review the account, site or channel, check that tracking and consent work, and record today's numbers.
You getAn audit, and a baseline you can hold us to.
Plan
We agree the number the work is judged on, such as qualified leads, sales or cost per customer, and the priorities for the first 90 days.
You getA written 90-day plan.
Fix and launch
Tracking and foundations are fixed first. Then campaigns, content or email flows go live in priority order.
You getWork live, with every change logged.
Improve and report
Weekly optimization where the channel needs it, tests where traffic allows, and a report against the baseline.
You getA plain-English report and next month's priorities.
One number the site answers to.
Before any design work starts, we agree the result the site exists to produce and record today's baseline. Every design decision after that is tested against it.
Thresholds are Google's "good" Core Web Vitals, measured on mobile. We test before launch and report them monthly.
Promises we put in the contract.
Most agencies sell you a website. We sign up to the things that decide whether it pays for itself.
A fixed quote before any work starts
Scope, price and timeline in writing, agreed before you pay a deposit. If we underestimate, that is our cost, not yours.
A launch date we put in writing
You get a dated plan in week one. If we miss launch through a delay on our side, we credit the final invoice.
You own everything, from day one
Domain, hosting account, code, designs and analytics are registered to you. No lock-in, no hostage fees.
Speed targets written into the contract
Every page ships passing Core Web Vitals on mobile: LCP under 2.5 seconds, INP under 200 ms, CLS under 0.1.
Accessible to WCAG 2.2 AA
Tested with keyboard and screen reader before launch, so the site serves every customer and stands up to the law in your market.
Tracking that proves the result
Every form, call and booking is tracked as a conversion in GA4 and your ad accounts, so you can see exactly what the site earns.
How projects really run.
What do you need from us during a project?
In week one, access to your analytics and answers to a short written questionnaire, then a little time each week to review progress on the staging site and approve decisions. Content approvals are the most common cause of delay, so we plan them into the timeline from the start.
How do you decide what number the site is judged on?
In week one we agree one primary result, such as qualified inquiries per month, online revenue or demo bookings, and two or three supporting measures. We record today's baseline so the comparison after launch is honest.
What if our content is late?
The launch date in the contract assumes the content dates in the plan. If content is late we tell you the new date the same week, so nobody is surprised. If we write the content, the date is ours to keep.
How is ongoing marketing different from a website project?
A website project has a fixed scope and a launch date. Marketing such as SEO, ads or email is a monthly program: the first month sets up tracking and a baseline, and every month after that is improvement measured against it. The proposal sets out what each month includes.
What does the monthly report look like?
One page in plain English: the agreed numbers against last month and the baseline, what we changed, what we learned, and the next three improvements we recommend.