Earn coverage, links and a name buyers know.
Links still help Google find and rank pages, and brand mentions track AI visibility. Buying either is a fast route to a spam problem. We find the data and stories only your business can tell, pitch them to the journalists who cover your field, and report what they earn.
Platforms: Media databases, Google Search Console, GA4, Backlink monitoring
Mentions matter more as AI answers grow.
Google still uses links, and AI answers lean on brands the web talks about. Both are earned the same way: with stories worth covering.
Right for you if this sounds familiar.
- Brands with data, expertise or a point of view worth reporting
- Sites outranked by competitors with stronger links
- Companies that want to be named in AI answers about their category
Everything it takes to move the number.
Scoped in the proposal and priced before we start. You see every story and every pitch before it goes out.
Story discovery
Data reviews and a short written questionnaire to find stories only you can tell: your own anonymized data, surveys, expert commentary and timely reactions.
Data-led campaigns
Research, analysis and visuals packaged for journalists, with the method published so the story stands up.
Targeted outreach
Personal pitches to the writers who actually cover your field, never mass-blasted press releases.
Expert commentary
Your specialists offered as sources for journalists on fast-moving stories in your industry.
Link reclamation
Unlinked mentions of your brand turned into links, and broken links to your site fixed at the source.
Coverage reporting
Every piece of coverage, link and brand mention logged, with referral traffic and the pages it strengthened.
How digital PR runs: discover, create, pitch, report.
Each campaign starts with a story only you can tell and ends with coverage logged against the pages it was meant to strengthen.
Discover
Your data, experts and news calendar reviewed for stories with genuine news value.
You getA shortlist of campaign ideas and the journalists each suits.
Create
Research, analysis, visuals and a landing page for the story, with the method published.
You getA campaign ready to pitch.
Pitch
Personal pitches to relevant journalists, follow-ups, and expert commentary on related stories.
You getCoverage, links and mentions as they land.
Report and reuse
Coverage logged, unlinked mentions reclaimed, and the story reused in sales and social.
You getA coverage report and the next campaign.
What we will never promise you.
Plenty of agencies sell certainty they cannot deliver. Here is what the evidence says, and what we will not claim.
Packages of high-authority links
Buying or selling links that pass ranking credit is link spam under Google's policies. Any paid link must be marked as sponsored.
Source: Google Search Central, spam policiesPress release distribution for SEO
Google lists links with optimized anchor text in widely distributed press releases as an example of link spam.
Source: Google Search Central, spam policiesGuaranteed coverage in a named publication
Practitioners in BuzzStream's 2026 survey named earning coverage as their biggest challenge. Editors decide, not agencies.
Source: BuzzStream State of Digital PR 2026Questions about digital PR.
Do links still matter for SEO?
Yes, though not as they once did. Google says it uses links to understand pages and to discover new ones, and PageRank is still one of its core ranking systems. A Google analyst has also said Google needs very few links to rank a page, so relevance and quality matter far more than volume.
How is digital PR different from traditional PR?
Traditional PR measures coverage. Digital PR also measures what the coverage does online: the links it earns, the brand mentions it creates, and the search and referral traffic that follows.
How much does a link cost?
We do not sell links, so we do not price them. For context, a 2026 survey of 518 SEO practitioners put the average acceptable price for one quality link at about $509, and 39% of PR professionals in another 2026 survey did not know their own cost per link. We report the cost of each campaign and what it earned.
What if a campaign gets no coverage?
It can happen, because editors decide. We reduce the risk by testing angles with journalists before building the full campaign, and by reusing the research in content, sales and social so the work keeps its value either way.
Tell us about your digital PR project.
Four quick steps, about ninety seconds. You will hear back from a senior strategist, not a sales script, within one working day.
- 01We read your brief properlyA strategist checks your site, market and competitors before replying.
- 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
- 03A written proposalScope, fixed price and launch date. No obligation, no pressure.