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Local SEO & Google Business Profile

Be the business nearby buyers call.

When someone searches for a service near them, Google shows the map results first. Google says those rankings come down to relevance, distance and prominence. We work on the two you can influence, and report the calls, direction requests and inquiries they bring.

Profile and listings in your name Calls and direction requests reported No paid ranking schemes
Measured onReported monthly
Calls and direction requests from Google01
Map visibility for priority searches02
Review count, rating and recency03
Inquiries from local pages04

Platforms: Google Business Profile, Apple Business Connect, Bing Places, Local directories

Why it matters now

Local buyers decide from the map.

The map listing and its reviews do most of the persuading before a local buyer ever reaches your website.

3factors decide Google's local rankings: relevance, distance and prominence. Google says no one can pay for a better positionSource: Google Business Profile Help
97%of US consumers say reviews guide their purchase decisions about local businessesSource: BrightLocal Local Consumer Review Survey 2026
74%look for reviews written in the last three months, so a steady flow matters more than a big totalSource: BrightLocal Local Consumer Review Survey 2026
Who it is for

Right for you if this sounds familiar.

  • Businesses with an office, clinic or showroom customers visit
  • Service-area businesses that travel to customers across several towns
  • Firms outranked in the map by competitors with less experience
What you get

Everything it takes to move the number.

Scoped in the proposal and priced before we start. Every change to your profile and listings is logged.

01

Google Business Profile

Verification, categories, services, hours, attributes, photos and updates completed and kept current, as Google recommends.

02

Location and service-area pages

A genuinely useful page for each place you serve, with local proof and detail, not near-identical pages with the town name swapped.

03

Review routine

A simple way to ask every customer for a review, and a reply to every review, within Google's rules.

04

Listings and citations

Your name, address and phone number consistent across the directories and maps people use, including Apple Maps and Bing Places.

05

Local links and mentions

Links and mentions from local partners, associations and press, which Google says count toward prominence.

06

Local reporting

Calls, website clicks and direction requests from your profile, plus inquiries from local pages, every month.

How it runs

How local SEO runs: fix, build, report.

Profile fixes come first because they are fast. Prominence builds over the months that follow.

Weeks 1 to 2

Audit

Your profile, listings, reviews, location pages and the map results for your priority searches.

You getA list of fixes and a baseline of calls and rankings.

Weeks 2 to 4

Fix the foundations

Profile completed, listings corrected, duplicates removed and location pages planned.

You getA clean, consistent local presence.

Months 2 to 6

Build prominence

Reviews from every customer, local links and mentions, and new location pages where you genuinely work.

You getSteady growth in the signals Google says it uses.

Every month

Report

Calls, direction requests, map visibility and inquiries, set against the baseline.

You getA one-page local report.

Straight talk

What we will never promise you.

Plenty of agencies sell certainty they cannot deliver. Here is what the evidence says, and what we will not claim.

Paying for a better map position

Google says there is no way to request or pay for a better local ranking. A paid ranking boost is something Google says does not exist.

Source: Google Business Profile Help

Top of the map across the whole city

Distance from the searcher is one of Google's three local ranking factors. No agency controls where your buyer is standing.

Source: Google Business Profile Help

Discounts for five-star reviews

Google's policy bans rewarding customers for reviews and asking only happy customers to leave one. We ask everyone, the same way.

Source: Google Maps user-generated content policy
Straight answers

Questions about local SEO.

How long does local SEO take?

Fixing your profile and listings usually happens in the first month. Reviews, links and location pages build prominence over the months that follow, which is why we report every month against the baseline.

Can you remove our bad reviews?

Reviews can only be removed by the platform, and only when they break its rules, such as fake or conflict-of-interest reviews. We help you report those, and write calm, specific replies to the rest: 80% of consumers in BrightLocal's 2026 survey said they are more likely to use a business that responds to all its reviews.

Should we create a page for every town?

Only for places you genuinely serve and can say something useful about. Near-identical pages with the town name swapped help no one, and mass-produced pages made to catch searches count as spam under Google's policies.

Does this work outside the US?

Yes. Google's local ranking factors are the same everywhere, and Google handled between 80% and 94% of searches in every market we serve in September 2026. The review figures on this page come from a US survey, so we check local review habits in your market as part of the audit.

Start a project

Tell us about your local SEO project.

Four quick steps, about ninety seconds. You will hear back from a senior strategist, not a sales script, within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.
No spam, no sharing Reply within one working day Fixed quote, no obligation

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