Taking on new website projects for November Free website review Website cost calculator
Web Design & Marketing Agency in Edinburgh

Web design and marketing that grows Edinburgh businesses.

Finance and insurance employ 42,000 people in Edinburgh, second only to health, so buyers here expect evidence before they make contact. We build Edinburgh websites that earn that trust, and run the SEO and ads that bring in the right enquiries, at fixed prices in pounds sterling with a written reply within one working day.

Websites from £300 Online stores from £650 Reply within one working day

What does your Edinburgh business need?

Answer four quick questions. Get a plan, a fixed price and a launch date.

About 90 secondsReply within one working day
Sound familiar?

Four reasons UK websites lose customers.

Each one is common, measurable and fixable. Here is what goes wrong, and exactly what we do about it.

01The problem

Your site is hard work on a phone

More than half of UK web browsing now happens on a phone. When a page loads slowly, the text needs zooming or the contact button hides at the bottom, visitors go back to the search results and choose someone else.

53.6% of web page views in the UK came from mobile phones in September 2026, against 41.8% from desktops Source: StatCounter Global Stats
How we fix it

A quick, clear site designed for phones first

  • Every page laid out for a phone screen before it is widened for desktop
  • Core Web Vitals speed targets written into the contract and tested on mid-range phones
  • Tap-to-call, directions and the enquiry form always within reach of a thumb
02The problem

Buyers search, but they find your competitors

Many searches are now answered before anyone clicks. If you are not on Google's first page, in the map results or named in the AI summary at the top, a buyer can choose a supplier without ever hearing of you.

53% of UK adults say they often see AI summaries in search results, and about 30% of searches now show one Source: Ofcom, Online Nation 2025
How we fix it

Be found on Google, Maps and AI search

  • SEO for the phrases UK buyers actually type, town by town where that matters
  • A Google Business Profile that matches your site, with every review answered
  • Plain, well-sourced pages that AI tools can quote, and Google Ads while rankings build
03The problem

People visit, then leave without enquiring

A visit is not a lead. Long forms, vague prices and no obvious next step lose people at the final moment, and an enquiry that waits a day for an answer has often gone to a quicker competitor by then.

7x more likely to qualify a lead when firms replied within an hour rather than later, in a study of US companies Source: Harvard Business Review, 2011
How we fix it

More enquiries from the visitors you already have

  • Pages that deal with price, process and proof before the buyer has to ask
  • Enquiry forms short enough to finish, asking only what you need to reply
  • Instant acknowledgement emails and lead alerts, so nobody waits to hear back
04The problem

Cookie and accessibility slips now cost real money

UK regulators have sharper tools. The maximum fine for cookie breaches has risen from £500,000 to £17.5 million, the ICO has been testing the country's busiest websites, and the Equality Act already covers sites that disabled visitors cannot use.

564 of the UK's 1,000 busiest websites failed the ICO's cookie checks at first and only passed after the regulator stepped in (December 2025) Source: ICO, cookie compliance update
How we fix it

Consent and accessibility built in from day one

  • Cookie banners with equal Accept and Reject buttons, set up for the 2026 analytics exemption
  • Every page tested to WCAG 2.2 AA with keyboard and screen reader before launch
  • A UK GDPR privacy notice and an accessibility statement in place at launch
The Edinburgh market

Money, data and visitors in one city.

Edinburgh has 531,370 residents and 18,635 registered businesses. After health, the largest employer is finance and insurance with 42,000 jobs, and hospitality adds another 36,000. Both sets of buyers move with care: someone choosing an adviser, insurer or law firm wants credentials and named people first, while a visitor choosing a restaurant wants the menu and a table within seconds.

We build Edinburgh sites for both kinds of decision. Regulated content goes through a sign-off step, disclosures are written to be read, and proof sits next to every claim. For hotels, restaurants and venues the focus is speed, with availability and booking on the first screen of a phone. Every enquiry and booking is tracked to its source.

531,370people in the City of Edinburgh council area (mid-2025)Source: NRS mid-2025 population estimates, via Nomis
42,000finance and insurance jobs, the city's second-largest employer after healthSource: ONS Business Register and Employment Survey 2024
18,635VAT or PAYE registered businesses in EdinburghSource: ONS UK Business Counts 2026, via Nomis
36,000hospitality jobs in hotels, restaurants, bars and venuesSource: ONS Business Register and Employment Survey 2024
Areas we serve
  • New Town and George Street
  • Exchange District
  • Quartermile
  • Leith
  • Edinburgh Park and South Gyle
  • Fountainbridge
  • BioQuarter
  • Livingston
Also in United Kingdom
Clear pricing

Honest prices in pounds sterling.

Typical starting prices. Use the calculator below for an exact estimate in 60 seconds, then we confirm a fixed quote in writing.

Starter website 1 to 5 pages, refined design from£300one-off
Business website 6 to 15 pages, bespoke design from£550one-off
Online store Up to 50 products, Shopify or WooCommerce from£650one-off
Website redesign 6 to 15 pages, rankings protected from£550one-off
Landing page One campaign page for Google or Meta ads from£195one-off
Care plan Security, updates, backups and small edits from£20a month

SEO, ads and other marketing run as monthly programs, priced after a free review of your site. Prices exclude any sales tax that applies.

Estimate in 60 seconds

Work out your price in 60 seconds.

Answer eight quick questions and see a price range in GBP straight away. No email needed to see it. When it looks right, we turn it into a fixed quote.

01What are we building?
02How many pages?
03How bespoke should the design be?
04Who writes the words?
05What should it do?Choose any. Accessibility, speed, tracking and SEO foundations come as standard.
06How many languages?
07How soon do you need it?
08After launch?
How it works

From first message to launch in four steps.

  1. 1

    Tell us what you need

    Answer four quick questions or use the calculator above. It takes about 90 seconds.

  2. 2

    Get a fixed quote

    A strategist replies within one working day with a plan, a fixed price in pounds sterling and a launch date.

  3. 3

    We design and build

    You review progress on a staging link every week and approve each stage before we move on.

  4. 4

    Launch and grow

    We go live with tracking in place, then report the enquiries your site brings in every month.

Start with step one

Why choose us

Why Edinburgh businesses choose Smart Web Result.

Fixed prices in pounds sterling

One price agreed before work starts. If we underestimate, that is our cost, not yours.

Answers in writing, fast

Every question gets a written reply within one working day, and your project board is open whenever you want to check progress.

A launch date in writing

You get a dated plan in week one, and the launch date goes into the contract.

You own everything

Domain, hosting, code, designs and analytics are registered to you. No lock-in, no hostage fees.

Fast and accessible by default

Every site is built to Google's Core Web Vitals and tested to WCAG 2.2 AA before launch.

Results you can see

Every call, form and booking is tracked, and you get a plain-English report each month.

Compliance, built in

The UK rules we build for.

Data (Use and Access) Act 2025

Analytics set up under the new exception with a clear opt-out, advertising held behind consent, and Google Consent Mode v2 connected.

Source: GOV.UK, DUAA commencement plans

Cookie enforcement has teeth

Banners with equal-weight accept and reject buttons, nothing pre-ticked, and every choice respected across the site.

Source: ICO, cookie compliance update

Equality Act 2010

Every site we build is tested to WCAG 2.2 AA with keyboard and screen reader before launch.

Source: legislation.gov.uk, Equality Act 2010 s.29

DMCC Act 2024 consumer rules

Reviews shown with their source, prices shown in full, and no claim on the page that we cannot stand behind.

Source: Taylor Wessing, DMCC Act at a glance
Who we work with

Built for your kind of business.

Health, finance and insurance, education, hospitality and professional services are Edinburgh's largest employers, with a data and software sector alongside them. Your sector is in the groups below.

Home services & trades

  • Plumbing and heating
  • Electricians
  • Roofers
  • Gardeners and landscapers
  • Pest control
  • Cleaning companies
  • Locksmiths
  • Drainage specialists
  • Removal firms
  • Handyman services

Construction & remodelling

  • Building contractors
  • Housebuilders
  • Extensions and loft conversions
  • Kitchen and bathroom fitters
  • Painters and decorators
  • Flooring specialists
  • Driveways and paving
  • Solar panel installers

Health & medical

  • Dental practices
  • Private GP clinics
  • Physiotherapists
  • Chiropractors and osteopaths
  • Aesthetics clinics
  • Counselling and therapy
  • Opticians
  • Veterinary practices

Professional services

  • Solicitors
  • Accountants
  • Management consultants
  • Engineering consultancies
  • Architects
  • Chartered surveyors
  • Recruitment agencies
  • Marketing and creative agencies

Finance & insurance

  • Independent financial advisers
  • Insurance brokers
  • Mortgage brokers
  • Lenders
  • Bookkeepers and tax advisers
  • Fintech

Real estate & property

  • Estate agents
  • Letting agents
  • Property management
  • Block management
  • Commercial property agents
  • Conveyancers

Restaurants & hospitality

  • Restaurants
  • Cafés and bakeries
  • Pubs and bars
  • Hotels and B&Bs
  • Wedding and event venues
  • Caterers

Retail & e-commerce

  • Shopify stores
  • WooCommerce stores
  • Direct-to-consumer brands
  • Independent shops
  • Furniture and homeware
  • Food and drink producers

Beauty, wellness & fitness

  • Hair salons and barbers
  • Beauty salons and spas
  • Nail and lash studios
  • Gyms and fitness studios
  • Yoga and Pilates
  • Personal trainers

Automotive

  • Garages and MOT centres
  • Car dealers
  • Bodyshops
  • Valeting and detailing
  • Vehicle recovery
  • Tyre centres

Education & non-profits

  • Independent schools
  • Tutors and tuition centres
  • Training providers
  • Nurseries
  • Charities
  • Churches and faith groups

Technology & B2B

  • Software and SaaS
  • IT support and managed services
  • Cyber security
  • Manufacturing
  • Wholesale and distribution
  • Logistics and haulage
Straight answers

Questions Edinburgh businesses ask.

How much does a website cost in Edinburgh?

Our prices are the same in Scotland as in England: from £300 for a site of up to five pages, from £650 for an online store, and usually £550 to £750 for a bespoke 6 to 15 page site. Use the calculator to price your own scope, including features such as online booking, and we confirm a fixed price in pounds sterling, in writing.

Do the UK's cookie and accessibility rules apply to an Edinburgh business?

Yes. The cookie changes in the Data (Use and Access) Act 2025 and the Equality Act 2010 apply in Scotland just as they do in England. Since 5 February 2026 statistics-only cookies can run without prior consent if visitors are told and can opt out for free. The ICO's April 2026 guidance adds a catch: third-party analytics only qualify if the provider acts as your processor. We set this up correctly.

We are an Edinburgh adviser or insurer. How do you handle financial promotions?

With a sign-off step built into the workflow. Finance and insurance employ 42,000 people in Edinburgh, and much of what those firms publish counts as a financial promotion that needs approval before it goes live. We keep a record of what was approved and when, and write risk warnings to be read, not hidden.

Our buyers work with data all day. What will they expect from our site?

Evidence. Edinburgh's Data-Driven Innovation programme is built around becoming the data capital of Europe, and the city's 18,000 information and communication jobs mean many buyers read numbers for a living. We back claims with sources, show results with their context, and give you analytics you can trust.

How can an Edinburgh hotel or restaurant take more bookings direct?

Make booking direct quicker than booking through a platform. Hospitality employs 36,000 people in Edinburgh, and your guests are likely to be on a phone when they look you up. We put availability and a book button on the first screen, publish menus as fast text rather than PDFs, and track which pages turn visits into covers or room nights.

Do you build for public bodies and universities in Edinburgh?

Yes. Public administration accounts for 26,000 jobs in the city and education for 37,000. Public sector websites must meet WCAG 2.2 AA and carry an accessibility statement, so we test to that standard throughout and draft the statement with you before launch.

Free quote

Get your free quote. Reply within one working day.

Four quick steps, about ninety seconds. Prices in pounds sterling. A strategist replies within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.
No spam, no sharing Reply within one working day Fixed quote, no obligation

Cookie preferences

Choose which cookies we may use. You can change this any time from "Cookie settings" at the foot of every page.

Strictly necessaryAlways on

Keep the site secure, protect the enquiry form from spam and remember this choice.

Count visits and show which pages are useful (Google Analytics).

Measure our advertising and show relevant ads elsewhere (Google Ads, LinkedIn, Meta).