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Web Design & Marketing Agency in Munich

Web design and marketing that grows Munich businesses.

Munich is home to 1.61 million people from 190 countries, and its buyers, from engineers at vehicle suppliers to insurance risk teams, tend to read the specification before the price. We build English and bilingual websites for Munich firms and run the SEO and ads behind them, at fixed prices in euros, with a written reply to every question within one working day.

Get a free quote See prices
Websites from €350 Online stores from €750 Reply within one working day

What does your Munich business need?

Answer four quick questions. Get a plan, a fixed price and a launch date.

About 90 secondsReply within one working day
Sound familiar?

Four reasons German websites lose customers.

Each one is common, measurable and fixable. Here is what goes wrong, and exactly what we do about it.

01The problem

Your website loses buyers on their phones

Plenty of buyers meet your business on a small screen first. A slow, cramped page sends them back to the results, and the next firm on the list gets the enquiry.

48% of websites had good Core Web Vitals on mobile in the HTTP Archive's July 2025 data, so more than half did not Source: HTTP Archive Web Almanac 2025
How we fix it

A fast website designed for the phone first

  • Mobile layouts designed before desktop, not squeezed down afterwards
  • Core Web Vitals targets written into the contract and tested before launch
  • One clear next step on every page: enquire, book or request a quote

Web designWebsite redesign

02The problem

Buyers search, and a competitor shows up instead

German buyers compare suppliers on Google before they make contact. If you are missing from the first page, the map results or AI answers, they never reach your site, however good your work is.

87.84% of searches in Germany ran on Google in September 2026, across all devices Source: StatCounter Global Stats
How we fix it

Get found on Google, Maps and AI search

  • SEO for the terms your buyers actually type, in English and German
  • A complete Google Business Profile and local SEO for each city you serve
  • Google Ads that appear at the moment of search, judged on real enquiries

SEOLocal SEOGoogle Ads

03The problem

Visitors read, then leave without enquiring

Traffic alone pays no invoices. A vague page, a long form or a reply that takes days lets a ready buyer drift to the next supplier.

7x more likely to qualify an online lead when firms responded within an hour, in a Harvard Business Review study of US companies Source: Harvard Business Review, 2011
How we fix it

Turn more visitors into enquiries

  • Pages that answer the questions buyers ask before they commit
  • Short forms that qualify leads without putting people off
  • Instant confirmation emails and lead alerts, so no enquiry sits unanswered

Conversion optimisationEmail & automation

04The problem

One missing legal detail can cost you

German website rules are enforced by regulators and by competitors' lawyers through Abmahnung warning letters. An outdated Impressum, a pushy cookie banner or an inaccessible shop can each set one off.

€100,000 maximum fine under the BFSG, the accessibility law that has covered online shops and other consumer services since 28 June 2025 Source: BFSG §37, gesetze-im-internet.de
How we fix it

German law built in, at no extra cost

  • Tested to WCAG 2.2 AA for the BFSG, with an accessibility statement ready for your review
  • Impressum and privacy pages that cite §5 DDG and current law, confirmed by you or your adviser
  • A §25 TDDDG consent banner where rejecting is as easy as accepting

The German rules we build for

The Munich market

Engineering buyers, insurance-grade scrutiny.

Munich has 1.61 million residents, and 30.6% are not German citizens. BMW, Siemens, Allianz and Munich Re anchor an economy built on vehicles, electronics, insurance, IT and biotech, and Startup Genome values the city's startup ecosystem at $71 billion, with $2.3 billion in early-stage funding. Smaller firms here sell into procurement teams that check every line.

We design Munich sites for that scrutiny: specifications, certifications and project detail where an engineer looks for them, a clear route for purchasing, and English that reads as well as the German. Every enquiry is tracked by product line and language, so you can see which part of the business the site is winning work for.

1.61mresidents in the city of Munich (31 December 2025)Source: City of Munich, population statistics 2025
30.6%of residents are not German citizens, from 190 countries (October 2025)Source: City of Munich, population statistics 2025
$71bnvalue of Munich's startup ecosystem, with $2.3bn in early-stage fundingSource: Startup Genome, Munich ecosystem
641Munich's score in the EF English Proficiency Index 2025, ahead of Berlin and FrankfurtSource: EF EPI 2025, Germany regions
Areas we serve
  • Altstadt-Lehel
  • Maxvorstadt
  • Schwabing
  • Parkstadt Schwabing
  • Werksviertel
  • Arnulfpark
  • Bogenhausen
  • Garching
Also in Germany
Clear pricing

Honest prices in euros.

Typical starting prices. Use the calculator below for an exact estimate in 60 seconds, then we confirm a fixed quote in writing.

Starter website 1 to 5 pages, refined design from€350one-off
Business website 6 to 15 pages, bespoke design from€650one-off
Online store Up to 50 products, Shopify or WooCommerce from€750one-off
Website redesign 6 to 15 pages, rankings protected from€650one-off
Landing page One campaign page for Google or Meta ads from€225one-off
Care plan Security, updates, backups and small edits from€25a month

SEO, ads and other marketing run as monthly programs, priced after a free review of your site. Prices exclude any sales tax that applies.

Estimate in 60 seconds

Work out your price in 60 seconds.

Answer eight quick questions and see a price range in EUR straight away. No email needed to see it. When it looks right, we turn it into a fixed quote.

01What are we building?
02How many pages?
03How bespoke should the design be?
04Who writes the words?
05What should it do?Choose any. Accessibility, speed, tracking and SEO foundations come as standard.
06How many languages?
07How soon do you need it?
08After launch?
How it works

From first message to launch in four steps.

  1. 1

    Tell us what you need

    Answer four quick questions or use the calculator above. It takes about 90 seconds.

  2. 2

    Get a fixed quote

    A strategist replies within one working day with a plan, a fixed price in euros and a launch date.

  3. 3

    We design and build

    You review progress on a staging link every week and approve each stage before we move on.

  4. 4

    Launch and grow

    We go live with tracking in place, then report the enquiries your site brings in every month.

Start with step one

Why choose us

Why Munich businesses choose Smart Web Result.

Fixed prices in euros

One price agreed before work starts. If we underestimate, that is our cost, not yours.

Answers in writing, fast

Every question gets a written reply within one working day, and your project board is open whenever you want to check progress.

A launch date in writing

You get a dated plan in week one, and the launch date goes into the contract.

You own everything

Domain, hosting, code, designs and analytics are registered to you. No lock-in, no hostage fees.

Fast and accessible by default

Every site is built to Google's Core Web Vitals and tested to WCAG 2.2 AA before launch.

Results you can see

Every call, form and booking is tracked, and you get a plain-English report each month.

Compliance, built in

The German rules we build for.

BFSG accessibility duties

Sites designed and tested to WCAG 2.2 AA, an accessibility statement prepared for your review, and an honest check of whether the micro-enterprise exemption applies to you.

Source: BFSG §2, gesetze-im-internet.de

Abmahnung warning letters

Before launch we check the site against every rule on this page: Impressum, privacy policy, cookie consent, price display and accessibility.

Source: Händlerbund, BFSG warning letters 2025

Impressum under §5 DDG

An Impressum one click from every page, citing the DDG, with the details confirmed by you or your adviser before launch.

Source: IHK Nürnberg, Impressumspflicht

Cookie consent under §25 TDDDG

A consent banner where rejecting is as easy as accepting, tags held back until consent, Google Consent Mode v2 connected, and every legal reference updated to the DDG and TDDDG.

Source: IT-Recht Kanzlei, TMG and TTDSG repealed

Total prices under PAngV §3

Consumer prices shown in full with VAT, B2B pages clearly labelled as net, and checkout totals that match the product page.

Source: PAngV §3, gesetze-im-internet.de
Who we work with

Built for your kind of business.

Munich's economy runs on vehicles, electronics and engineering, insurance, IT and biotech, with a $71bn startup ecosystem alongside. We also build for the practices, trades and shops that serve the city.

Home services & trades
  • Plumbing and heating
  • Electricians
  • Roofers
  • Chimney sweeps
  • Gardening and landscaping
  • Pest control
  • Building cleaning
  • Windows and doors
  • Removals
  • Handyman services

Construction & remodelling
  • General contractors
  • Prefab and timber-frame houses
  • Renovation and refurbishment
  • Kitchen and bathroom fitters
  • Painters and decorators
  • Flooring and tiling
  • Solar and heat pump installers
  • Carpenters and joiners

Health & medical
  • Dental practices
  • GP and specialist practices
  • Physiotherapy
  • Pharmacies
  • Psychotherapy
  • Opticians and hearing care
  • Veterinary practices
  • Home care services

Professional services
  • Law firms
  • Tax advisers (Steuerberater)
  • Auditors
  • Notaries
  • Management consultancies
  • Engineering consultancies
  • Architects
  • Recruitment and staffing

Finance & insurance
  • Independent financial advisers
  • Insurance brokers
  • Insurance agencies
  • Mortgage brokers
  • Asset managers
  • Fintech

Real estate & property
  • Estate agents (Makler)
  • Property management (Hausverwaltung)
  • Commercial property
  • Property developers
  • Surveyors and valuers
  • Serviced apartments

Restaurants & hospitality
  • Restaurants
  • Cafés and bakeries
  • Bars and breweries
  • Hotels and guesthouses
  • Event venues
  • Catering

Retail & e-commerce
  • Shopify stores
  • WooCommerce stores
  • Direct-to-consumer brands
  • Specialist retailers
  • Furniture and interiors
  • Food and drink

Beauty, wellness & fitness
  • Hair salons and barbers
  • Beauty and cosmetic studios
  • Nail and lash studios
  • Gyms and fitness studios
  • Yoga and Pilates
  • Personal trainers
  • Massage and wellness

Automotive
  • Car repair workshops
  • Car dealerships
  • Bodywork and paint
  • Car valeting
  • Tyre services
  • Towing and breakdown
  • Driving schools

Education & non-profits
  • Private and international schools
  • Tutoring
  • Language schools
  • Training providers
  • Childcare (Kitas)
  • Charities and associations (Vereine)
  • Foundations

Technology & B2B
  • SaaS and software
  • IT service providers
  • Mittelstand manufacturers
  • Mechanical engineering
  • Automotive suppliers
  • Wholesale and distribution
  • Logistics and freight forwarding
Straight answers

Questions Munich businesses ask.

How much does a website cost in Munich?

A focused site of up to five pages starts at €350, a bespoke 6 to 15 page site for a Munich B2B firm usually sits between €650 and €850, and online stores begin at €750. A second language adds copy, review and testing rather than a second design. Your written proposal fixes the total in euros before we start.

Should a Munich B2B site lead in English or German?

Lead with the language your buyers buy in. Munich scores 641 on the EF English Proficiency Index and 30.6% of residents are not German citizens, so English works well for international customers and recruits. Domestic Mittelstand and public-sector buyers often expect German. For many Munich firms the answer is both, each with its own URLs.

Can you present complex engineering products clearly?

Yes. We start from your data sheets and the questions your sales engineers answer most, then structure pages by application, specification and proof. That suits buyers at Munich's automotive and electronics firms, who compare suppliers line by line. Downloads stay current from the CMS, and every product page leads to a technical contact.

Do you build websites for insurers and insurtechs?

Yes. With Allianz and Munich Re headquartered in the city, insurance is a big part of Munich's economy. We design trust-first sites with plain-language disclosures, accessible forms and a sign-off step so your compliance team approves content before it goes live.

Does a bilingual site double the cost?

No. We plan the structure once, design once and build both languages into the same CMS, so the second language mainly adds copy, review and testing. Your fixed quote shows that split clearly, so you can decide whether to launch both at once.

Can you redesign our site without losing rankings?

Yes. We crawl both language versions, map every URL that earns traffic or links, redirect each one to its new home, keep the hreflang pairs intact and watch Search Console daily for the first month. With 87.84% of searches in Germany on Google, that care pays for itself.

Free quote

Get your free quote. Reply within one working day.

Four quick steps, about ninety seconds. Prices in euros. A strategist replies within one working day.

  1. 01We read your brief properlyA strategist checks your site, market and competitors before replying.
  2. 02First thoughts in writingWithin one working day: initial ideas, any questions, and the number the site should be judged on.
  3. 03A written proposalScope, fixed price and launch date. No obligation, no pressure.

What can we help with?Pick the closest. You can explain the detail at the end.
What should it achieve?Choose all that apply. This is what we will measure it on.
Budget and timingA rough range is enough. It helps us recommend the right scope, not inflate the quote.
Budget
Where should we send your plan?A senior strategist reads every brief and replies within one working day.

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